If you own an online business and you work well with services and products then you already know that email marketing is one of the most important techniques of marketing. Whatever you do, either hiring a professional or doing it yourself, you need to enhance the results you get from your business’ marketing efforts and this can happen by sending out bulk emails to well targeted groups and individuals. Especially if you are a small business, this is even more crucial because it could be your main means of direct communication with your existing and potential clients. A few tips to bear in mind that can help your campaign are:
1. Lists: You have to track down all the groups and people who could be interested in your niche and products, as well as create a subscription list for your existing clients and those who visited your website and are interested probably in doing business with you. If you have good software that maintains and updates lists, that could be really easy.
2. Use the right text: HTML or plain text both actually depending on what is your strategy. HTML looks definitely more professional and gives you more possibilities in design, however some email services don’t allow some users to read HTML so plain text should be also included, or given as an alternative, so as that your emails don’t end up in the trash can even before they are read.
3. Templates: If you use some kind of software or if you are searching online, email marketing templates should be something you should find in abundance. Having multiple templates helps you create some very professional looking emails that can be enhanced with images or even multimedia and sent to subscribers or potential clients generating good results. Creativity is something you should have in mind, and the variety of templates can ensure that.
4. Feedback : Giving the customers the chance to rate the products and your services though the email campaign can prove to be a great plus for your company, because people will understand that you value their opinion and that you are interested in making your business better through their comments and reviews. This shows a certain professionalism that people will appreciate.
5. Personal Tone: This is important, especially for small businesses. Since you are not a colossal business of hundreds of employees, you can use some personal and very approachable tone to make an impression on the user and reader. Using the name of the recipient and writing in a friendly tone is something that people like, because it seems personalized and well targeted both professional and personal. If you can do some follow-up it would truly help because in this case clients see a one on one communication which makes them feel more at ease, and more valued.
There are no big secrets in email marketing, but if you do everything right following the rules and using your creativity and personal instinct and tone, you can make your small business thrive.
Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services. This article will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits.
The importance of hiring a professional writer to assist you in your email marketing campaign cannot be stressed enough. It is one of the most critical elements to the success of your campaign. You may be a decent writer or you may have a staff member who you think can do a good job creating the content for your email marketing but unless you or your staff member is a professional writer by trade, the quality of the work will likely not be of the same quality as a professional can produce. This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favorably as the emails written by professionals.
The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to either make a purchase or visit your website.
Full length insightful articles which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.
Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.
Advertising is often a quite important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supporting the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered.
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